Founded in 2010, Estecapelli is a Ministry of Health–licensed, hospital-grade clinic in Şişli, Istanbul, specialising in hair transplantation, plastic surgery and dental treatment. Our patients fly in from across Europe and beyond, and our website speaks to them in eight languages — English, Turkish, French, Italian, Spanish, Polish, Portuguese and Romanian.
That makes performance marketing here unusually interesting. You are not optimising for clicks on a product page; you are helping someone decide to travel to another country for surgery. The gap between a cheap lead and a real patient is the whole job, and you will be able to see it — every enquiry on our site carries its source, campaign and page through to the CRM.
We are looking for a Junior Digital Marketing Specialist to join our marketing team on-site at our Şişli clinic.
What you will do
- Build, run and optimise Google Ads campaigns (Search and Performance Max) across our language markets
- Support paid social campaigns on Meta (Facebook & Instagram) Business Manager
- Make bulk changes efficiently using Google Ads Editor
- Track campaign performance daily, weekly and monthly, and report what changed and why
- Work in GA4 and Google Tag Manager to follow how visitors actually move through the site
- Follow leads through to our CRM so we know which campaigns produce consultations — not just form fills
- Research competitors, markets and trends across the medical-tourism landscape
- Work closely with our patient consultants and content team to turn what they hear from patients into better campaigns
To be successful in this role, you need to have
- A bachelor’s degree, preferably in Engineering, Statistics, Business, Marketing or a related field
- Minimum 1 year of hands-on experience in performance marketing channels (Google Ads, Meta Business Manager, and similar)
- A creative and data-driven mindset — comfortable forming an opinion from a spreadsheet
- Fluency in English, both written and spoken
- Excellent command of MS Office or Google Sheets applications
- Genuine curiosity about new ideas and methods for reaching patients
- Willingness to learn and develop yourself
- Problem-solving skills — you do not need to know the answer to every question, but you need to be able to find it
Nice to have
- A second European language — French, Spanish, Italian, Polish, Portuguese or Romanian
- Experience in healthcare, medical tourism or another considered, high-value purchase
- Familiarity with a CRM and with how leads are qualified after they arrive
What we offer
- Health insurance — we look after our own team as well as our patients
- Birthday leave — a day off in your birthday month, on whichever day you choose
- Self-development — access to online learning platforms and training designed around what you want to get better at
- A budget you can actually influence — junior here does not mean watching someone else press the buttons
- A clinic you can be proud of — Ministry of Health licensed, with the surgical team and the results in the same building as you
- Team events — we work hard, and we mark the wins together
This is an on-site role at our Şişli clinic in Istanbul.
Apply for this role
Send us your CV and a few lines about why this role interests you. Every application is read by a person, and we reply either way.